We are Natacha, graduate of the Ecole Hôtelière de Lausanne and Selena, Master of Luxury Craftsmanship from the Ecole Cantonale D’Arts de Lausanne.
We first met over coffee at Bad Hunter, a vegetarian place in Lausanne, Switzerland. Die-hard recycling specialists, environmental activists and meat avoiders, we were both angry not to have other choices than leather or plastic when it came to handbags. We’d have some vegan options, often made of new plastic. Or we’d have some recycled plastic options, made in China. There was so little we could find that really conveyed our values, and these few pieces we’d have to import from across the world.
This is how Ashoka Design was born. The Emperor Ashoka was not only the first to end killings for the royal kitchen, but he also outlawed the sacrifice of animals and brought vegetarism upon India.
We aim to only use natural materials and turn them into hip things, not hippie. As well as being vegan and without plastic, our bags are fair: we collaborate with a geneva-based workshop helping women back into the professional life, awarded for their ethics and sustainable development.
You can purchase our bags or simply support our project on our crowdfunding launching November 16th. Meanwhile, sign-up to our newsletter to discover the collection before anyone else!